Healthy Maine Partnerships | Maine Physical Activity & Nutrition Program

Maine Physical Activity & Nutrition Program

Healthy Weight Awareness Campaign Background Materials

Please click here to see the literature review, which informs the messages of the campaign.

For a Timetable of Healthy Weight Awareness Campaign Components Click here

The target audience of parents in families participating in, or eligible to participate in, the Food Supplemental Program (formerly the Food Stamp Program) has participating in focus groups, surveys and other information-gathering sessions throughout the campaign. Reports for all formative work are available in chronological order.

Date	Method	Topics Covered	Report
October 2002	Focus Groups with Youth	Eating Habits & Nutrition Beliefs, Soda Consumption	Report
June 2002	Communications Check	General Awareness: Awareness of sound nutritional guidelines Consumption patterns at fast food establishments Exposure to and recall of messages about sound nutritional principles Exposure to and recall of messages addressing guidelines for physical activity	Report
August & September 2002	Focus Group with Parents	General Nutrition, General PA, Family Fitness Kit (i.e. "Simple Steps"), Fast Food & Soda	Report
March 2003	Focus Groups with Parents	Real Deal (i.e. "Simple Steps") Creative/Message Testing	Report
February 2005	Communications Check	General Awareness of levels of awareness and salience for the messaging efforts, as well as assessments of the levels of recall associated with specific messaging.	Report
July & August 2005	Focus Groups with Parents	General Nutrition, General PA, Low Fat (i.e. "Switch Brochure") Portion Size Handout, Fruits & Vegetable Brochure & Magnet, Message Testing	Report
June 2006	Low-Income Internet Usage Survey	General Questions regarding computer usages	Report
December 2006	Focus Groups with Parents	Health Benefits of Walking, Easy Steps & Tips for Increased PA, Recommended Portion Sizes Brochure & Magnet	Report
December 2006	Market Segmentation	Segmentation to measure Mainers’ Health attitudes, beliefs and behaviors	Report
April 2007	Survey (in Direct Mail)	Facts on Fat, Are Your Portions in Proportion Direct Mail	Report
August 2007	Focus Groups with Parents	General Nutrition, General PA, Winter PA, On the Move Tip Sheets, Message Testing	Report
September 2007	Survey (in Direct Mail)	Make Time for Family Fun Direct Mail	Report
May 2008	Focus Group with Parents	Walk for Live Revised Brochure and Revised Poster Testing	Report
June 2008	Communications Check	General Awareness of exposure to and awareness of health promotion messages in PAN which may have an impact on residents’ attitudes and beliefs, level of knowledge, behavior, and behavioral intentions with respect to, physical activity and nutrition choices.	Report
September 2008	Survey (in Direct Mail)	Pack a Healthy Picnic, Take it Outside - Summer Activities Listing	Report